After carefully reviewing the lecture materials, assigned reading(s), and relevant resources, please respond to the following:
Step One: Review the elements of a successful business model on page 110 of HBR’s Must Reads: Strategy, and considering the company in which your work (or one you are familiar), determine what your company would need to do to create a new customer value proposition (CVP)?
Step Two: After reinventing your CVP, create a balanced scorecard using the new variables. How can you use the balanced scorecard to drive company performance? What new business processes should be adopted at your organization to improve performance? Provide specific examples.