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Prior to beginning work on this discussion, read Chapter 5 and Chapter 8 of your textbook as well as the Week 3 Weekly Lecture. Select an ad (print or video) that highlights a product or service with a positive environmental impact or one that contains greenwashing. Share the link and explain the positive factors and/or the greenwashing. (Hint: sometimes even the good can be hyperbolic, resulting in some greenwashing.) In a minimum of 200 words, supported by textbook evidence and other research, explain if this ad is effective (even if somewhat misleading)? What could the company do to make the ad more accurate or credible?

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Week 3 – Discussion 1 BUS250: Corporate and Social Responsibility (CUC1931B) ASHFORD UNIVERSITY

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

Greenwashing [WLOs: 1, 3] [CLOs: 1, 5]  

 

Prior to beginning work on this discussion, read Chapter 5 and Chapter 8 of your textbook as well as the Week 3 Weekly Lecture. Select an ad (print or video) that highlights a product or service with a positive environmental impact or one that contains greenwashing. Share the link and explain the positive factors and/or the greenwashing. (Hint: sometimes even the good can be hyperbolic, resulting in some greenwashing.) In a minimum of 200 words, supported by textbook evidence and other research, explain if this ad is effective (even if somewhat misleading)? What could the company do to make the ad more accurate or credible?

Guided Response: 

Review several of your peers’ posts, responding to at least three of them by Day 7. Respond substantively to at least three classmates throughout the week, suggesting aspects that your peers may have overlooked. You are encouraged to post your required replies earlier in the week to promote more meaningful and interactive discourse in this discussion forum. Continue to monitor the discussion forum until 11:59 p.m. on Day 7 and respond robustly to anyone who replies to your initial post.

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