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MKTG_1 Applied Marketing Management Simulation: Managing Segments and Customers

 

Who are Minnesota Micromotoes (MM’s) target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?

 

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Applied Marketing Management Simulation: Managing Segments and Customers

 

Who are Minnesota Micromotoes (MM’s) target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?

 

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