Jean Piaget and Vygotsky are two of the great figures in the study of evolutionary psychology and development. Their theories have influenced many authors, from the old to the most…
The 1 Thing You Really Need To Get Right On Your Tutor BioTutor profile bios should be student-centric and focused on solving the student’s homework problems.But how do you convince them you’re legit?In this article, I’m going to share with you how new and experienced tutors get students without lots of tedious messaging.Let’s dive in.・What the Wharton School Can Teach Us About Connection・In a study sponsored by the Wharton Behavioral Lab, Einav Hart, Eric VanEpps, and Maurice Schweitzer researched how to help recruiters interview job applicants.Now:Students want to know WHY they should choose you to help with their homework. To answer that, write a great bio that highlights your strengths.But how?To answer that, let’s check the core question of the Wharton research team:Of the following competing concerns, which motive usually wins out during the interview process?1. Desire to gather information2. Desire to avoid discomfort and create a favorable impressionYou probably already know the answer to this question, #2! No matter what our family, social, or national background, most of us prefer to save face, look good, and live in harmony with others.This is the truth about human communication:We are evolutionarily primed to get along and keep things simple. This is how we survive in systems, through conforming to the needs of others to get our own needs met. Einav et al. identify the major obstacle to doing that:The concern is that by asking a sensitive question, askers risk causing discomfort that may harm the question asker’s reputation and harm their relationship with their conversational counterpart.How does this relate to your tutor profile?Too often, we take a bird’s eye view on our qualities without embracing the details that make our skills truly valuable to others. Your job when writing your profile? Feed the student’s desire to gather information.For example, I attended the University of Missouri and was a GTA while getting my Masters degree. Great.But why should the student care?What did I actually do there?How does this position me to help a student today?Students want to gather information about you, and these ↖️ are the questions we should be asking ourselves to establish credibility.Which leads me to my next point.・A Data Researcher Shares How to Connect・Connection starts with authenticity. Which leads us to one of the world’s human connection experts, Brene Brown.She did a viral presentation on TED that currently has over 43 million views. So it’s safe to say her ideas resonate with many people. Here’s the link (click the pic) if you haven’t watched it yet ↙️Her message?Embrace authenticity. After 6 years of researching the nature of human connection, here’s the point in her words:[connected people] were willing to let go of who they thought they should be in order to be who they were, which you have to absolutely doWe must learn to show vulnerability with our potential students. Then you will convert your tutor profile into a magnet that attracts the kind of students that are true fits for your skill set.Students have to see who you are as a tutor, where you’ve been, why you’re qualified to tutor subject X, and what you can offer them.Answer those questions on your profile and you’ll win significantly more bids.・The Rubber Meets the Road・Remember that positively boring line I wrote about getting a Masters degree?Here it is one more time:I attended the University of Missouri and was a GTA while getting my Masters degree. Try this instead:I taught 50 students how to develop practice routines, analyze music, and develop stage presence over the 2 years of getting my grad degree. Here was our result after our saxophone choir Halloween concert:With that said, we can all embrace the standard set by Einav et al. and Brown:You’re a tutor in subject X. Get to the point of why you deserve to be there.Don’t write vapidly. Students care about how you’ve helped others before.Remember the human. If it’s dense and/or poorly organized, engagement will stay low.If you’re talented in many different subjects, don’t make students guess why you chose coding and biology as subjects of expertise. Good communicators never take the details for granted.・Conclusion・The function of a tutor bio is to answer the WHY. And now you know how to turbocharge your SG profile. Now I want to turn it over to you.You’re already an expert in something. What kind of details matter most to students in YOUR subjects? Is it scholarly papers published? Where you work today? Your alma mater and GPA? Groundbreaking research?Whatever it is, leave a comment below about what matters most to students in your expertise.Please follow and like us: The 1 Thing You Really Need To Get Right On Your Tutor Bio - StudyGate Blog
Inspiring Students: DC Teacher Brings Students To His Graduation To Inspire ThemInspiring students starts one classroom at a time. Some very special elementary school students got an experience unlike any other this week when their teacher took them to his graduation from Johns Hopkins UniversityAlejandro Diasgranados teaches at Aiton Elementary in Northeast Washington DC. Diasgranado managed to raise $2,000 for the trip to take them to his graduation. The effort toward inspiring students received national attention when local news WUSA9 picked up the event.However, the effort toward inspiring students will go well beyond a feel good story that got covered on the news. Diasgranados commented:It’s not just a field trip. I think it’s an entire experience where they will be able to see their first graduation and see someone walking across the stage that looks like them. So we made caps and gowns so they could experience what it feels like to graduate. When they put on those gowns, it wasn’t just construction paper anymore. It was their hopes and dreams.Those students took those caps and gowns to Baltimore to see Diasgranados get his Master of Science in Education.Here was their reaction when he walked across the stage:The students greeted him with hugs outside with expressions of pure joy, excitement, and love. The beauty of this story is that Diasgranados understands the emotional power of inspiring students to succeed in education. His example shows them degrees are cool, that knowledge is real, and that degrees can help people live better lives.Why Inspiring Students MattersBy taking his students to the Johns Hopkins graduation, Diasgranados shows that he expects his students to be able to do the same some day. Their job is to let their imaginations free to explore what success looks like and define it for themselves.And when it comes to inspiring students and learning the fundamental principles of reading and education, there’s no better way to live it than by example!Please follow and like us: Inspiring Students: Teacher Takes Class To Graduation - StudyGate Blog
A+ Essay Case Study: How a Writing Teacher Boosts Student Work by 2 Letter GradesBy Jacob HallmanToday I’m going to show you how to write an academic paper quickly and effectively. This technique works great for getting 2 letter grades better in your writing assignment.Chelsea Mandler nailed this technique even though she hadn’t been writing for 20 years.And in this case study, I’m going to break down the approach she used to start boosting student’s grades by two letters. Meet the hero of our story (and her one big problem)Chelsea is the daughter of a Hollywood prop man, a free spirit from Los Angeles who was looking to polish her writing chops.Like many extremely smart people, she didn’t have the greatest grades in school. In fact, she graduated 520 out of 540 students in her high school graduation class.But that didn’t stop Chelsea. She wanted to become a better writer and help others too. She had always loved writing, and she knew the techniques necessary to write great content.Her problem?Breaking down her ideas into simple terms.So in 2016, after nearly moving to Germany, pivoting to Iowa, AND nearly going bankrupt, Chelsea decided to get back to the basics. How Chelsea upgraded her skills Before we met, Chelsea always wanted her words to be exactly how she imagined. But that was impossible. So she did some Google searching and found my writing class on Udemy.After 2 weeks, she started freelancing online with SimpleTense, an education organization designed for Chinese students studying in the US. When she let go of perfection and focused on excellence instead, she was able to write on nearly any subject in any genre.A year later, Chelsea landed a job teaching writing in Des Moines, Iowa. Today, she interacts with 100s of extremely ambitious students as well as those who are barely getting by.Their common thread? All of them want to get better at writing.Fortunately, Chelsea gives them a safe space to become better writers. And she helps them succeed using the techniques taught in my Udemy course.The best part?I’m going to share those same techniques with you here.It isn’t rocket science and many people teach it. My spin on it?I keep it simple.Keep reading.. 5-paragraph essays: Your favorite enemy (mine too!!!) Most people in school know what the 5-paragraph essay looks like. And just about everyone hates it, myself included.But writing 5-paragraph essays gives you a foundational approach for learning what to write, where to write it, and how to find your own style.Here’s the deal:Good writing doesn’t strictly require following form. But all good writers understand form before they start breaking the rules.In this approach, you want to define your thesis statement (basically, your point of view) and then fill it in with supporting ideas. Instead of writing straight from the beginning to the end of the essay, you’ll define your core ideas and argument before piecing everything together at the end.Then you can sandwich this content with an introduction and conclusion when you’re finished.Step#1: Find great sources with pre-writing researchIf form matters most, why is pre-writing research the first step?Glad you asked!Your research sets the tone for how strong your paper will be. So if you use Buzzfeed as your main source, that’s awesome if the fact is relevant to your overall point of view. Just consider who will be reading your paper.For example:If it’s an editor for Buzzfeed, great! They’ll probably love that you reference them. If it’s your teacher, they probably won’t be impressed.(Speaking of audiences, Clifford Stumme [AKA the Pop Song Professor] offers some great ideas on respecting audiences. You can read it here.)Good papers start with relevant sources from recognized authoritiesYour sources won’t make or break your paper. But they will make at least a 1-letter grade difference in how your work gets graded. Here are some good sources to use that will meaningfully contribute to your topic: Google Scholar (fastest and easiest option)Books (Google Books)Academic journalsMainstream news publications (NY Times, Washington Post)Paid subscription databases (EBSCOHost, JSTOR)Free databases (Library Genesis, Scihub)A college / high school library (#1 option for quality) Oh, and this is the truth about Wikipedia:Avoid it unless stated otherwise. However, you can use the CITATIONS within Wikipedia articles as references. Just make sure the secondary source fits within the one of the bolded categories above and does not reference some black hole on the dark web.If you need to cite, it’s a good idea to use the Google Scholar Button to generate citations. Bibme.org also works where the GSB will not. However, you’ll need to manually fill in the required information such as years, article titles, numbers, volumes, author names, etc.Make a thesis statement people will talk aboutYou found interesting sources that are relevant to your topic and know what experts are writing about it. What angle will you take?The answer to this question is your thesis statement. And I’m going to show you exactly how to write one.Here’s the deal:If your paper was a building, your thesis is the foundation. Write a hasty thesis statement and your paper will die a quick and boring death in your reader’s trash.Write a good thesis statement and your supporting ideas/body paragraphs gain cohesiveness.So here is the breakdown to writing thesis statements:They tell the reader your message in a focused and concise manner.They may be either argumentative—which suggests there is something to prove—or expository, which describes a subject.There are two basic formats to a thesis statement.While X is true, Y is more true.Because of A, B, and C, Z happens.These aren’t the only two formats for thesis statements, but these two are simple and approachable.Here are some examples of them in action (in color!):You can use both formats to take an argumentative or expository angle. Can you guess which thesis statements take which angle?In the United States, the death penalty remains an acceptable legal option for sentencing egregious offenders of the law in thirty-two states. However, the practice has a controversial history related to the interpretation of cruel and unusual punishment as described in the 1972 Supreme Court case of Furman v. Georgia.As French drinking preferences shift away from wine towards beer and distilled liquors, the vineyards surrounding Bordeaux continue to produce a high-quality option for wine aficionados around the world.While Fletcher Henderson, Louis Armstrong, and Jelly Roll Morton played a leading role in the development of American jazz, jazz musicians today look to the contributions made by bebop artists Charlie Parker and Dizzy Gillespie as the definitive genesis of modern jazz.Although the principles of Utilitarianism as described by John Stuart Mill provide consistent quantitative decisions made in the best interest of the community, Plato’s Virtue ethics provide the best strategy for success and a life well lived.As handheld devices become cheaper, businesses seek to operate in developing markets, and communications infrastructures stabilize, cell phone usage in Africa continues to grow.As the cost of living increases, wages remain stagnant, and consumers depend on forms of credit detrimental to their financial stability, the American middle class continues to decline.Answers: (1) əʌıʇɐʇuəɯnbɹɐ (2) ʎɹoʇısodxə (3) əʌıʇɐʇuəɯnbɹɐ (4) əʌıʇɐʇuəɯnbɹɐ (5) ʎɹoʇısodxə (6) əʌıʇɐʇuəɯnbɹɐAgain, your thesis statement needs to give your reader an excuse to keep reading. If it’s boring, they will skip the rest of your content and you’ll get a bad grade. But you read this article, so now you have the ingredients necessary to lay an awesome foundation for your paper.Your next step is to build on it with the research you already completed.To have great body paragraphs, make the sentences work togetherIn this section, I’ll show you how to write the main part of your article.Body paragraphs function as the bulk of the essay in order to logically support the thesis. Metaphorically speaking, they represent the walls of your home.And of course, all of it is built on the foundation of your thesis.Here’s a visual on what this process looks like:The breakdown for each body paragraph section is pretty straightforward:Topic sentenceSometimes referred to as a mini-thesis for its specificity, the topic sentence tells the reader what the paragraph will be about.Background informationShares context concerning the body paragraph at hand. It could also explain how or why this mini-thesis correlates with the main thesis.NucleusThe core of the paragraph. It imports essential information in the form of either a quote or paraphrase that validates the mini-thesis. It should be used sparingly.Nucleus interpretationAnalyzes the nucleus and connects it with the mini-thesis. It justifies the the previous statement by answering the questions “why is this relevant?” and “how does it contribute to the argument?”Broad contextThe information is then placed within the broad context of the paper and related back to the thesis statement. In this way, the body paragraph is oriented with the main argument of the paper.TransitionFinally, the writer inserts a transition at the end of the paragraph by foreshadowing the subject material in the next body paragraph. This 6-step process repeats itself until the conclusion.Check out some more color-coded examples:The debate surrounding the availability of assault rifles has returned to the forefront of public discussion.In 1959, two-thirds of the public supported a ban of the rifles, but by 2011, less than 43% were in support of the same measure (Toch and Maguire 1).According to survey research specialist Tom W. Smith, “many Americans feel that an armed citizenry makes for a safer community” (1).With this kind of attitude, it appears that guns in America are here to stay for the immediate future.As lethal weapons pervade American society, the implications seem to imply an arms race for individual citizens who want to take control of their own safety.However, powerful lobbies are organizing to make their anti-firearm viewpoints a part of public policy.Make sure EVERY SINGLE SENTENCE written relates to the one before it. If it doesn’t, it lacks context and wastes your reader’s time.Also, since this is a 5-paragraph essay approach, plan on writing 3 body paragraphs with 3 different arguments. You can add more arguments and paragraphs later on once you’ve nailed this approach.First impressions (and introductions) count the mostOnce the foundation and walls of your essay are complete, it’s time to add some doors and windows so people can see what’s inside. It’s time for your introduction!Now, you might be thinking:Why am I writing the introduction at the end of this process if it’s the beginning of the paper? Glad you asked!It’s important to understand where you’re going to take the reader before you begin. Once the thesis and body paragraphs are up, it’s easier to lead your reader to those points. Otherwise, you’re more likely to write unclear content.Now’s the time to write an awesome introduction!Here’s how to do it (the intro, I mean):Introductions begin with an interesting statement to capture your reader’s attention. Some writers call this a hook. Here are some examples of how to do this:Ask a question (open-ended questions work best)Make a relatable statementCall out the reader for something relevant to your topic (this is the most powerful option on this list because it is an emotional trigger)Tell readers what you’ll give them (this is the one I used for this article)Add a simile or metaphorOffer a surprising statistic (my personal favorite)Build interest with specific details like time and place to give context. In a business analysis, more details might contain information about the company history and headquarters.Supply background terms and concepts, leading the reader to understand precisely what issue or topic the writer will address.Together, these three approaches build energy into the last part of the introduction: the thesis statement.In general, academic introductions start broad and get more specific as momentum builds into the thesis statement. This is exactly the opposite of what a journalist or blogger would do, which is to state the main point at the beginning.Now, I’m not going to lie to you..Especially at the top, DON’T BS your reader with unthoughtful content. Not even your dear mother is going to read that flaky content at the beginning. Just like a bad thesis statement, a weak introduction WILL DISCOURAGE her from reading your paper at all.With that dire apocalyptic warning out of the way, it’s time for the last part of your essay.Wrap up your article with a conclusionA conclusion ends your paper and puts a roof on the house. Unless you are the second coming of J.K. Rowling, most people prefer your paper to end fast. So try to keep it quick.Here’s how:Good conclusions work backwards compared to the introduction. They begin with a paraphrase of the thesis statement that reflects the acquired learning in the body paragraphs.Tell the reader where you took them. Mini-theses remind the reader of the main points in the paper.In principle, your writing should be as objective as possible. The concluding paragraph is usually the only appropriate time to share some personal insight. So if you wrote a paper about the president and want to share your distaste for red MAGA hats, this is the place.The paper ends with an essential element succinctly summarizing the essay message. This is the last thing the audience will read, so make it either simple or witty.Conclusion (for real this time)Using these five steps, Chelsea upgraded her writing chops (which were already pretty impressive) and found work helping her students improve their writing by 2 letter grades. Our big takeaway? She took a seemingly complicated process and made it simple.And whether you’re an aspiring writer, a student, or already a teacher yourself, you can improve your own writing chops to help others and make more interesting papers. Just start with the steps above.Now it’s time to hear from you. Have you used any of these paper writing techniques before? Did I miss something? Leave me know either way by leaving a comment below right now.Please follow and like us: A+ Essay Case Study: How a Writing Teacher Boosts Student Work by 2 Letter Grades - StudyGate Blog
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The market for young people's food products has increased considerably in recent years. As a result, children have become high-potential customers and are now the focus of intense and specialized marketing and advertising efforts.
Children and adolescents have become attractive consumers and influencers: they have an increasing influence on their family's purchases. Children represent an important target audience for marketers because they have their own purchasing power, influence their parents' purchasing decisions, and are the consumers of tomorrow. Advertisers have an interest in seducing them from an early age. Thus, to be sure to attract young people, companies opt for a combination of different approaches and channels such as television advertising, contests and games, toys, the use of popular characters, the use of various attractive colors, school marketing, Internet and branded products etc.
Food and beverages products that target children have increased and these products are dominated by foods that are high in calories, sugars, salt, fat, low in nutrients and therefore not compatible with national dietary recommendations.
Mr. Fahmy has already a business in the food sector and wants to open a new subsidiary specializing in natural and organic products for children. The goal is to provide healthy, nutritious food and use healthier ingredients.
1. Help Mr. Fahmy define his overall goals, objectives and strategies for his new business in the context of his mission and purpose.
2. Briefly describe the choices that Mr. Fahmy can make for each of the 4 Ps of the marketing mix.
3. Identify the target market and describe how Mr. Fahmy's activities will respond better than the competition to the needs of the consumer. (List consumer expectations for the product)
4. Describe the type of promotional methods that you recommend to Mr. Fahmy for the promotion of his product line. (Identify techniques such as word of mouth, personal sales, direct marketing, sales promotion, etc., on television, radio, social media, and newspapers).
5. Why is it important for a media planner to consider how different types of media could work together on a media plan?
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