Business Strategist’s Toolkit Analysis

The purpose of this assignment is to increase your ability to analyze business strategies of organizations.  Business strategy focuses on the strategy of individual businesses. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. Actions taken by firms to improve competitive position engender responses by other firms, and the expected sequence of actions and responses must be understood to develop an effective strategy.

This assignment presupposes a working knowledge of business strategy and analytical techniques and quantitative tools. This paper will focus on critical evaluation of a company of your choice.

Business Strategist’s Toolkit Analysis

Select three tools from The Strategist’s Toolkit (located under the Course Module Nine link at the bottom) and in an approximately 10 page paper (or 20 page PowerPoint), students will:

• Identify the company
• Describe market/ industry strategy with supporting research
• Critically analyze the competitive strategy using three tools from the Strategist’s Toolkit
• Suggest recommendations for strategic value innovation

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Business Strategist's Toolkit Analysis
Business Strategist’s Toolkit Analysis

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Business Strategist’s Toolkit Analysis Scoring Rubric

Below Standard Approaching Standard At Standard Exceeds Standard
Clarity of Expression
Points Range: 0 (0.00%) – 25.7775 (10.311%)
Does not have clear organization in submitted work. Limited awareness of purpose.
Points Range: 25.78125 (10.3125%) – 32.34 (12.936%)
Includes most clarity of expression in submitted work. Makes an attempt to establish and maintain purpose.
Points Range: 32.34375 (12.9375%) – 35.1525 (14.061%)
Includes all concepts and clarity of expression in submitted work. Focused on a purpose.
Points Range: 35.15625 (14.0625%) – 37.5 (15.00%)
Fully includes all concepts and clarity of expression in paper. Establishes and maintains clear focus on a purpose.
Integration of Course Concepts
Points Range: 0 (0.00%) – 34.37 (13.748%)
Integration of course concepts not evident. Course concepts in paper do not support the purpose/thesis statements.
Points Range: 34.375 (13.75%) – 43.12 (17.248%)
Integration of course concepts unclear, unoriginal or offer little that is new. Course content in paper loosely supports the purpose/thesis statements.
Points Range: 43.125 (17.25%) – 46.87 (18.748%)
Integration of course concepts evident. Course content in paper supports the purpose/thesis statements.
Points Range: 46.875 (18.75%) – 50 (20.00%)
Integration of course concepts easily identifiable, plausible, novel, sophisticated, insightful. Course content in paper clearly supports the purpose/thesis statements.
Completeness of Analysis
Points Range: 0 (0.00%) – 51.555 (20.622%)
Evaluation is not based on sound research. Misses major assumptions or does not evaluate them. Many opinions stated as fact.
Points Range: 51.5625 (20.625%) – 64.68 (25.872%)
Evaluation demonstrates research, is brief and addresses the major assumptions. Most opinions are stated as opinions.
Points Range: 64.6875 (25.875%) – 70.305 (28.122%)
Evaluation is based on research. Demonstrates understanding of major ideas and assumptions. Opinions are stated as opinions.
Points Range: 70.3125 (28.125%) – 75 (30.00%)
Thorough evaluation based on sound research. Clearly demonstrates careful and insightful understanding of major ideas and assumptions. Opinions are stated as opinions.
Logically Supported Conclusions
Points Range: 0 (0.00%) – 42.9625 (17.185%)
Lacks clear point of view and logical sequence of information. Connections to information are not evident.
Points Range: 42.96875 (17.1875%) – 53.9 (21.56%)
Vague point of view and some logical sequence of information. Connections to information are confusing or flawed.
Points Range: 53.90625 (21.5625%) – 58.5875 (23.435%)
Clear point of view and logical sequence of information. Fairly clear connections to all information.
Points Range: 58.59375 (23.4375%) – 62.5 (25.00%)
Clear and concise point of view and logical sequence of information. Crystal clear & direct connections to all information.
Writing Mechanics
Points Range: 0 (0.00%) – 17.185 (6.874%)
Improper use of grammar, spelling, syntax, punctuation, and style (7+ errors).
Points Range: 17.1875 (6.875%) – 21.56 (8.624%)
Some improper grammar, spelling, syntax, punctuation, and style (4-6 errors).
Points Range: 21.5625 (8.625%) – 23.435 (9.374%)
Mostly proper grammar, spelling, syntax, punctuation, and style (2-3 errors).
Points Range: 23.4375 (9.375%) – 25 (10.00%)
Proper grammar, spelling, syntax, punctuation, and style (0-1 errors).